Projects below showcase color and material stories for JJ WATT’s inline signature shoe and a special collaboration project with JJ WATT and a Navy SEAL to honor all veterans.
Photos were taken at JJ WAT’s house where we had the the privilege to interview an active member in the Navy SEALs. The story all came to life during this meeting.
A collaboration project with JJ WATT and his dear friend active in the NAVY SEALs, honoring all veterans that serve in the military.
Available at www.reebok.com
SURFACE DESIGNER: Becca Chan
PRODUCT DEVELOPER: Kyung Lee + Chase Catlow / PRODUCT MARKETER: Judson Vancor
NAVY SEALS: https://navysealdannydietzfoundation.com/jj-ii-valor-shoe/
SNEAKER NEWS: https://sneakernews.com/2019/05/10/jj-watt-navy-seals-reebok-shoe-donation/
HOT NEW HIP HOP: https://www.hotnewhiphop.com/reebok-x-jj-watt-introduce-jj-ii-valor-edition-honoring-us-military-news.66543.html
DOZA VISUALS: https://www.dozavisuals.com/blog/2018/12/11/the-story-behind-jj-watts-military-inspired-shoe-design
Created seasonal Inline colorways and application for JJ WATT 3.0 signature shoe. Each shoe tells a unique story linking back to JJ WATT through the lens of a sport and lifestyle consumer.
Moments in time // CHILDHOOD / PRO BOWL / NFL
Lifestyle // FIERCE / HONOR / DEDICATION
MILITARY / HOUSTON TEXANS / STEEL
ALWAYS TRAINING / IN + OUT OF THE GYM
Created seasonal Inline colorways and application for JJ WATT 2.0 signature shoe. Each shoe tells a unique story linking back to JJ WATT through the lens of a sport and lifestyle consumer.
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Jonny Jensen
PRODUCT DEVELOPER: Kyung Lee / PRODUCT MARKETER: Judson Vancor
Available at www.reebok.com