The following works showcase projects from Reebok. Through my current position as a Surface Designer, I create color and material stories to form the brand aesthetic for the season for global inline, collaborations with Reebok partners and close to market requests.
This story is all about confidence and showing your true colors. No matter what hue your are. Inspired by the vibrancy of saturated colors and the impact it has when mixed vibrantly together to create one synergy.
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Dustin Simone
PRODUCT DEVELOPER: Tommy Piacentini / PRODUCT MARKETERS: Ash Taylor, Greg Korbas
Available at www.reebok.com
Transparency / Visible technology / Layers : Infused with recycled yarn, this pack is influenced by the reflection and ripples formed from aqua, with shades of blues + green and grounded by reebok gum
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Marc V Brosseau
PRODUCT DEVELOPER: Kyle Plummer / PRODUCT MARKETERS: Ash Taylor, Greg Korbas, Matt Hagerty
Available at www.reebok.com
Inspired by the festive season, the celebratory champagne metallics is fused with sport meshes to create her chic lifestyle look for the season
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNERS: Marc V Brosseau + Ilijah Nikolic
PRODUCT DEVELOPER: Winnie Lin + Jenny Wu / PRODUCT MARKETER: Cecile Gandonleger + Joe Fruci
Available at www.reebok.com
Ceated color and material application for cross-category performance shoes offered at the crossfit games
Seasonal tones of blue and pink are complemented with chrome finishes and reflective hits designed for the athlete to shine as they compete in the Crossfit Games.
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNERS: Jonny Jenson, Sylvian yu
PRODUCT DEVELOPERS: Brett Barry, Connie Chiueh / PRODUCT MARKETER: Tal Short
Available at www.reebok.com
Women’s pack created for for running and training models with seasonal lifestyle color and material application.
TRAINING / RUNNING / STUDIO
Available at www.reebok.com
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Cole Dubord
PRODUCT DEVELOPER: Jenny Wu / PRODUCT MARKETER: Cecile GandonLeger
Available at www.asos.com
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Ilija Nikolic
PRODUCT DEVELOPER: Jenny Wu / PRODUCT MARKETER: Cecile GandonLeger
Available at www.asos.com
Created seasonal color and material application for FW18 Les Mills product. Material includes a circular knit upper and rubber translucent/ solid outsole.
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Cole Dubord
PRODUCT DEVELOPER: Jenny Wu / PRODUCT MARKETER: Cecile GandonLeger
Available at www.reebok.com
Women’s pack created for cross-category alignment on training and studio models with a lifestyle color and material application. Details include monochromatic application with hints of metallic pop and crystal rubbers.
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNERS: Cole Dubord, Jonny Jenson
PRODUCT DEVELOPERS: Jenny Wu, Kyung Lee / PRODUCT MARKETERS: Kristen Rudenauer, Cecile GandonLeger
Available at www.reebok.com
Color stories prototyped on engineered knit upper, paying close attention to detail with hidden color accents
SURFACE DESIGNER: Becca Chan / FOOTWEAR DESIGNER: Seth Maxwell
PRODUCT DEVELOPER: Kyung Lee / PRODUCT MARKETER: Kristen Rudenauer
Available at www.reebok.com
Crafted the color ways for Reebok's best selling women's training shoe built for strength and beauty. The Reebok Crossfit Grace is applied with a gradient structure with seasonal color stories onto a woven jacquard upper.
Available at www.reebok.com
Crafted the color ways for Reebok's versatile women's training shoe built for strength and beauty. The Reebok Speed Her is applied with a gradient structure with SS18 seasonal color stories onto a woven jacquard upper.
Available at www.reebok.com
To support the fight against Breast Cancer, this bright pink color way was picked to create a bold statement for her and reflect our collaboration with Avon 39.
Available at www.reebok.com
Color + Materials project for the Crossfit consumer who is in need of a lifestyle inspired Nano shoe to wear outside of the gym environment. This project was originally in collaboration with Boston based apparel brand, Mizzen and Main.
Materials include a full grain leather upper with logos debossed and a rubber gum bottom. Lifestyle accents include the detailed color stitching on the webbing, complemented with a gingham graphic sockliner.
Available at www.reebok.com