The BLOOMS Festival concept was born with the aim to bring young women together for a fitness event to support each other in strength and beauty. In collaboration with Breast Cancer Network Australia, BLOOMS would be an annual event to help women express their inner beauty through fitness, whilst being aware and conscious towards their health and our environment.
The following works showcase graphics and textiles fused together to create a marketing campaign for the BLOOMS Festival.
Personalized T-shirt printed with the Blooms Typeface